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NetLoveMatch Success Story

"The PhoneBill ™ PaymentOne solution for NetLoveMatch removes payment barriers and significantly reduces the friction in the buying process, creating a powerful, cost-effective weapon for accelerating customer acquisition."
-NetLoveMatch

Customer Profile

NetLoveMatch.com is a leading online singles service provider that focuses on niche market categories such as ethnicity, religion, lifestyle and geographic location. The company's dating sites and services span all of the continents and have been responsible for thousands of introductions and relationships across the globe. The company currently operates over nine online singles services including ManhattanConnections.com, UKLoveMatch.com, and LatinLoveMatch.com.

Challenge:

The primary focus of NetLoveMatch.com is a high quality consumer experience and part of this experience is using multiple payment options to reach out to new consumers. Yet NetLoveMatch.com must also ensure that it does not compromise revenue collection. The company needed a tested and proven preferred payment partner with a truly international solution that included:
  • customer registration, authorization, and validation
  • fraud control
  • payment processing
  • customer management
  • customer care services

Beyond customer acquisition, NetMatchLove.com also wanted to consolidate its payment processing with one vendor and one solution.

Notes Jubin Pejman of NetLoveMatch, "With such a diverse target market base, it is even more important to address critical e-payment challenges since online dating customers include a significant number of younger customers that may not have a credit card yet, creating a significant barrier to success for the organization,"

Solution

PaymentOne offers NetMatchLove.com a market-proven solution with the already demonstrated ability to drive higher profitability and revenue growth by 25 percent or more. By utilizing the PaymentOne infrastructure to maximize efficiency, and PhoneBill ™ as a consumer-friendly payment option, NetLoveMatch continues to gain more customers and grow its incremental revenues.

Partnership with PaymentOne means that NetLoveMatch.com leverages an unmatched alliance of payment partnerships that includes all major network, mobile and broadband operators and over 1000 independent telcos nationwide, ensuring access to over 90 percent of all US households. And PaymentOne's flagship payment platform, PhoneBill ™ enables NetLoveMatch.com subscribers to pay for Internet-based products and services with their local telephone bill, letting the company leverage the world's fastest-growing secure online payment.

Results

With PaymentOne PhoneBill ™ as the foundation of its new payment infrastructure, NetLoveMatch only needs to deal with one vendor since PaymentOne provides a complete single vendor solution, that includes a full-range of alternative payment platforms as well as account provisioning, rating, billing, collections, taxing, customizable invoicing, remittance processing, inquiry, cash management, reporting, and customer care. And these services are all available in a fraction of the time and for a fraction of the cost it usually takes to develop and maintain a payment infrastructure in-house. By offering the right payment choices to consumers, NetLoveMatch.com is positioned to truly optimize its business.
"The cost of shopping cart abandonment to online marketers was estimated at $63 billion in 2004"

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