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United Online Success Story

"PaymentOne's PhoneBill ™ product is a compelling payment choice that allows us to provide our customers a truly viable alternative to the credit card."
-United Online

Customer Profile

United Online, Inc. is a leading provider of value-priced Internet access through its NetZero, Juno, and BlueLight Internet Service consumer brands. The company's services are offered at less than half the standard monthly prices of its major competitors and are available in more than 6,000 cities across the United States and in Canada. United Online has employees worldwide and is headquartered in California with offices in New York City, San Francisco and Hyderabad, India.

Challenge:

With millions of users on its value-priced NetZero, Juno and Bluelight Internet services, United Online requires multiple methods of online payment that offer a secure, convenient, and simple alternative to a credit card. Still planning to grow its market share to include every possible prospective subscriber, United Online also required a payment partner that was market tested-and proven. Among the features United Online required:
  • customer registration, authorization, and validation
  • fraud control
  • payment processing
  • customer care services

Notes Joe Lynam, CEO of PaymentOne about the challenges facing United Online, "Consumers use credit cards for less than a third of all purchases offline. The closer online merchants emulate and support offline payment habits and behaviors, the more successful they will be."

Solution

United Online counts on PaymentOne PhoneBill ™ to anchor its multiple payment platform-addressing consumer payment preferences, ensuring prompt billing and collection, and maximizing profitability. By offering customers a new payment alternative to the credit card through PaymentOne's industry-leading PhoneBill ™ payment platform, NetZero, Juno or BlueLight Internet users who choose the PhoneBill ™ payment method will have their Internet subscription charges consolidated into their local telephone bill.

As one of the most popular payment options on the Internet, PaymentOne PhoneBill ™ enables providers to broaden their market reach by leveraging a national billing footprint that includes all major network, mobile and broadband operators and over 1000 independent carriers, ensuring a reach into over 90 percent of all US households.

Results

Through its partnership with PaymentOne, United Online is uniquely positioned to leverage the activity of one of the most rapidly emerging providers of Internet payment services. UnitedOnline can also access PaynentOne's innovative marketing strategies, services, and e-payment solutions that maximize the revenue and profitability potential of online merchants. Using PaymentOne's revolutionary PhoneBill ™ payment platform, United Online stands to achieve rapid market growth and improve customer acquisition rates by 25 percent or more.

Contact Us:

Email a payment expert.

Call a payment expert: 1-800-747-4028


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