Website Pros Success Story

Customer Profile

Founded in 1999, Website Pros partners with enterprise companies to help them build stronger, more profitable relationships with their business customers. The company provides full-service website development, marketing, and consulting services. These services, targeted at 'value driven' customers, include website design and hosting, e-commerce capabilities, internet promotion and advertising, site management, and Web service consultation. Website Pros sells over 5,000 website software and service subscription packages per month and develops over 250 websites per day.

Challenge

While Website Pros understood the strategic importance of payment options in its customer acquisition and conversion, the company did not have a disciplined approach to a payment strategy. As Edward Hechter, Website Pros Executive Vice President states, the payment strategy prior to working with PaymentOne was: "That of accidental tourist. When a client needed to be billed in a certain way, we went out and found a way to make it happen.

Other than cost, there was no rhyme, reason or strategy in finding payment partners." As the company continued to build market share in a fast growing segment, Website Pros realized that it needed a payment partner that could deliver economies of scale through a single preferred vendor as well as help guide payment strategy.

Solution

A Single Source Payment Partner:
After a rigorous evaluation process, Website Pros selected and deployed multiple payment options from PaymentOne, including PaymentOne's flagship PhoneBill™ bill-to-phone service, credit card, automated clearing house (ACH) and all affiliated authentication, validation, fraud management and processing services.

"PaymentOne is one of the only vendors in the marketplace to provide a comprehensive portfolio of all the payment solutions we require, on a single platform and supported by single-vendor service and support. Working with PaymentOne eliminates the costs and complexities of wiring together multiple vendors with dissimilar, uncoordinated operations strategies," concludes Hechter.

Results

Demonstrable Revenue Lift
"PaymentOne has absolutely helped us grow our business," says Hechter. "We have definitely seen an increase in customer acquisition and conversion after deploying PhoneBill and other payment services. Specifically, our customers love the flexibility of adding charges to their existing phone bills. We have also experienced improved conversion from customers that are risk-averse and want a fraud-free way to make online purchases. One of the reasons we selected PaymentOne was that they proved to us that their advanced payment solutions and best practices could lift new revenues by as much as 25 percent."

"PaymentOne strategized with us to align our payment options portfolio with different customer segments, and to use payment options as a customer acquisition tool. The fact that we can offer clients a choice in the way they can settle their bill with us [through PaymentOne], has proven to help improve retention and reduce churn. Ultimately, payment services from PaymentOne are crucial to maximizing the lifetime value of the accounts we bring on board."

Hechter summarizes: "PaymentOne helped us establish, deploy and manage an advanced payment strategy and infrastructure. This solution has significantly impacted our top and bottom lines. As a single preferred partner providing a single integrated platform, PaymentOne has enabled us to achieve our core business objectives in a much more coordinated and streamlined fashion than we ever could before."

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