Bill to Phone: PhoneBill ™

PhoneBill ™: Increase New Revenue and Consumer Acquisition Rates By 25% Or More

Recommended for:

• Digital Merchants looking to reach broader market segments and attract consumers that prefer not to or cannot use a credit card.
• Merchants that want to add a complementary "failover" payment option to capture abandoning consumers and previously lost revenue
• Merchants looking to market, and bill their services through Network Operators and broadband providers

What It Is:

Business Benefits:

Lift Revenue 25% or More: PhoneBill ™ eliminates security concerns, streamlines the purchase process and substantially increases subscriber conversion at checkout. As part of an overall payment optimization program, addition of the PhoneBill ™ payment option has typically lifted new revenue and consumer acquisition rates by 25% or more. See Revenue Optimization

Capture Lost Consumers: Over three quarters of potential consumers would be more willing to make online purchases if given a convenient, more secure payment option. Merchants continue to face 50-80% abandonment rates for online transactions. When used as a failover payment option, PhoneBill ™ substantially reduces abandonment and enables merchants to secure incremental revenue that would be otherwise lost.

Eliminate Fraud Concerns: Ninety-two percent of digital consumers are concerned about online fraud and increasingly frustrated with having to provide sensitive information at each merchant website. According to the Federal Trade Commission, the annual cost of fraud and identify theft to businesses and consumers stands at nearly $50 Billion. To alleviate consumer concern, PhoneBill ™ does not require a consumer to provide sensitive private financial information and does not require a merchant to hold this information. Preventing the fear of fraud can compel consumers to make even more online purchases, including smaller ticket items where they constantly must evaluate the risk and reward for the value received.

Attract More Consumers With No Credit Card Required Pay Option: A simplified "hassle-free" purchase process attracts a broader addressable market. Available to 95% of US households, monthly phone, broadband and mobile bills offer a familiar, trusted billing relationship. PhoneBill ™ and "no credit card required" options can form the foundation for marketing campaigns that help merchants attract and convert existing "risk averse" populations, fast growing "later adopter" segments and those groups that are not as likely to use credit cards.

Single Integration Point to 1000 Operators and Best Practices: The foundation for PhoneBill ™ is the PaymentOne Carrier Network ™ (PCN ™), which provides a single point of integration to over 1000 Network Operators. PhoneBill ™ and the PCN provide merchants with direct access to over 150 Million billable consumers. To optimize your payment strategies and revenue potential, PaymentOne also delivers a set of well developed best practices and a customized Impact to Revenue (SM) financial model that projects the incremental profit opportunity for the merchant.

Expand Distribution Through Network and Broadband Operators. As digital merchants look to co-market and distribute their services through major network operators, PhoneBill ™ and The PaymentOne Carrier Network ™ form the foundation of integrated co-marketing and billing capabilities. These capabilities enable a consumer to purchase your value-added services directly from their broadband operator and simply add charges to their existing bill.