Market Solutions

Market Solutions That Lift Revenue 25% or More

PaymentOne works with the world's largest network operators and fastest growing digital merchants to optimize payment strategies and increase new revenues by 25% or more.

We process millions of transactions and have generated over $1.5 Billion in incremental, recurring retail revenue for our clients over the past 24 months.

PaymentOne enables digital merchants and network operators to improve their ability to attract, convert and retain more consumers. Our payment and co-marketing services have been tuned to optimize revenue for companies in a wide range of digital markets including the following:

Digital Merchants

Premium Service Providers: Providers of fee-based online services, such as enhanced messaging and communications, VOIP, Wi-Fi, web site hosting, personals, photos, and community applications, continue to see rapid growth with the adoption of broadband, mobile, and online usage across all consumer segments. With so many options, consumers are increasingly looking for more convenient and secure ways to consolidate payment. Providers can attract more consumer segments and increase conversion with additional "No Credit Card Required" payment options that align well with recurring subscription models. In addition, many of these premium services are being bundled and offered by the Network Operators, which presents opportunities for premium service providers to leverage network operators as a new distribution channel. Related Solution

Online Portals: Every consumer portal wants to grow their active user base, increase stickiness and better segment end-users for advertising purposes. As portals add an increasing number of fee-based services and broadband consumers to their footprint, multiple payment choices, including consolidation onto a single, existing e-wallet or broadband bill can significantly increase consumer acquisition rates. Competition for eyeballs and loyalty is increasing as the consumer now has a broad set of choices - a recurring payment relationship can be an important anchor. Portals also have opportunities to partner, co-market and co-brand with network operators as potential distribution channels for selected services. Related Solution

Internet Service Providers (ISPs): Over 20 million new consumers will come online in next 3 years. These later adopters will be extremely safety and convenience conscious. In addition, a significant number of online consumers will change ISPs in the next 2-3 years, many looking for added value and broader content in addition to basic access. Savvy ISPs can capture significant new revenue opportunities with "No Credit Card Required" payment options that are proven to attract and convert late stage and value-oriented consumers. Related Solution

Software/Application Publishers: Digital consumption of PC, mobile and network applications has expanded as more segments have high speed access. Both mature and innovative new application providers, including those focused on new security, virus protection and productivity applications, are expanding their delivery models to include monthly and annual fee-based subscriptions. New fee structures that align with customer preferences and deliver recurring revenue require simple and safe payment choices including "No Credit Card Required" options that utilize existing monthly internet and communication service bills. As Network Operators bundle and offer more application services on their portals and bills, software providers can also leverage network operators as active distributors and marketing partners. Related Solution

Network Operators

Broadband Providers: With broadband access setting a record adoption pace - growing from 34 million in 2004 to over 69 million by 2008 - more and more competition drives providers to fight for every new customer. In order to differentiate themselves, broadband service providers must deliver a broad array of content, utility and value-added services in addition to faster and faster commoditized bandwidth. Consumers who view their broadband provider as content and value-added service provider, and on one simple consolidated bill, will be much less likely to switch. Co-marketed and co-billed content relationships enable broadband providers to rapidly offer consumers a wide variety of best of breed services and increase core ARPU, new acquisition and retention. Related Solution

Mobile Operators: As core mobile services become another communications commodity, mobile operators seek to attract and retain consumers with bundled value-added services and ala carte premium content. Enabling m-commerce and adding more utility to each mobile device reduces churn and creates a high-margin revenue stream for operators. Consumers in Europe already view the mobile device as a preferred and secure way to simplify many digital and related small proximity purchases. As an established and trusted provider to their customers, mobile operators can provide consumers the ability to easily purchase and charge small ticket content, subscriptions and value-added services to their mobile bill, whether the consumer purchase is done directly on or off the mobile operator's portal. Related Solution