CONTENT CO-MARKETING SERVICES FOR NETWORK OPERATORS

Network of Merchants and Intermediary Platform Reduces Complexity Of Managing Third-Party Content Services

Recommended For:

• Network Operators that want to expand their core offerings to include content and premium services
• Network Operators looking to tightly integrate billing with their 3rd party content and premium service offerings
• Network Operators that want to minimize the investment and increase the efficiency of deploying 3rd party content services

What It Is:

PaymentOne Content Co-Marketing Services enable Network Operators to speed time to market for a broader portfolio of high quality digital content and premium services.

Content Co-Marketing Services leverage the PaymentOne Broadband Content Network ™ (BCN ™), enabling Operators to aggregate, co-market, and co-bill digital content and services from multiple third parties. PaymentOne delivers a network of premium digital merchants, a tightly coupled co-marketing and co-billing platform and management of all related back office processes. Specific services include:

PaymentOne Broadband Content Network ™ The Broadband Content Network ™ is a collective network of leading content and premium service providers. PaymentOne partners with merchants and offerings that have an affinity with broadband/mobile services in order to strengthen the brand and expand service offerings for Network Operators.

Offer Management Platform: PaymentOne provides a fully hosted, Operator-branded offer management platform to support co-marketing across multiple merchants. Providing a single integration across existing and multiple new merchants, PaymentOne helps manage all registrations, offer management, royalty and bounty tracking, reporting and integrated fraud detection, authentication and validation. PaymentOne also supports an Operator-branded online storefront for presenting content offers and convenient payment options to consumers.

Turnkey Merchant Recruitment and Management PaymentOne delivers a single access and integration point to multiple premium digital merchants. PaymentOne offers merchant recruitment and support services, a stringent quality monitoring process, merchant integration/project management, and ongoing technical support and operations. PaymentOne can manage all merchant relationships on your behalf, and/or can support existing relationships.

Co-Billing Services and e-Wallet PaymentOne provides a proven platform to manage, route and present 3rd party (and affiliate) charges on operator bills. Your consumers can use an Operator branded, secure e-Wallet account which streamlines the purchase process for approved digital services, including micro transactions. PaymentOne provides all technical and operational normalization, financial settlement and recourse of transactions, unbills, chargebacks, refunds and reserves.

Business Benefits:

Differentiate Your Services: As broadband access becomes commoditized and customers increasingly expect more content and value-added services, PaymentOne helps Operators deploy the right content and 3rd party relationships to strengthen Operator brands and differentiate services from competitors.

Speed Time To Market for Deploying Content Services: PaymentOne provides a single connection point for all services related to co-marketing, speeding your time to market and reducing the complexity of managing relationships with multiple 3rd parties.

Lock In Loyalty and Increase Retention: The more content and premium services a consumer subscribes to on the same Operator bill, the less likely that consumer is to churn.

Increase Acquisition And ARPU: Content and premium services differentiate your core offerings and drive bandwidth and speed upgrades. Over half of all consumers want to buy richer bundled services. Carriers also gain an incremental high margin revenue stream from co-marketing and co-billing fees passed to merchants.

Enhanced Consumer Experience and Higher Adoption: Most of the current co-marketing relationships force the consumer to repeatedly re-enter sensitive personal, financial and identity information for each service provider. The PaymentOne BCN tightly integrates the billing and registration process to streamline the purchase experience.