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Third Party BillingIncrease ARPU and Retention, Generate New High Margin Revenue
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What It Is:PaymentOne Third Party Billing ('Bill on Behalf Of') services enable operators (local exchange carriers, mobile operators, and broadband providers) to enable consumers to safely and securely charge approved digital content and services on their existing bills. Experience and Quality ControlAs one of the pioneers of third party billing, PaymentOne has processed billions of dollars and transactions for network operators. To ensure the highest level of consumer satisfaction, PaymentOne has invested in rigorous quality controls to minimize complaints, eliminate fraud and directly manage related consumer inquiry for third party billing issues. PaymentOne technically integrates and aggregates multiple third parties and acts as a single intermediary and entity to the operator. PaymentOne aggregates all 3rd party charges from multiple merchants, and manages all related validation, authentication, reserves, settlement, reporting, recourse and inquiry back with each individual merchant. Operators maintain full control, visibility and approval for all merchants and services eligible for co-billing. Third Party Billing services also form the foundation for Operators who want to leverage the PaymentOne Merchant Network (PMN) and Co-Marketing Platform to directly promote content and premium services to their consumers.
Business Benefits:Increase Consumer Retention: Establish your brand as a multi-service, one-stop provider of both traditional services like voice, wi-fi and broadband access, as well as rapidly growing premium content & services. The more premium subscriptions each consumer has on a bill, the less likely that consumer will churn.Generate High Margin Revenue Stream: By opening your billing envelope to quality digital merchants, you instantly gain a stream of high margin revenue from merchant fees. Operators incur few incremental costs, take no receivable risk and can earn tens of millions of dollars in pure commissions in addition to reaping the benefits of having consumers more dependent on the operator relationship. Reduce Complexity: Integrating and managing multiple 3rd party relationships, charges, settlement and recourse adds significant complexity that requires new and different resources and expertise than traditional billing processes. PaymentOne simplifies these complexities. Accelerate Core Service Adoption: Third party content services typically drive adoption and consumption of your core services including bandwidth, line charges and airtime. Consumers with a propensity to buy value-added services are also more likely to upgrade their bandwidth, speed and usage as they consume more and more content. Differentiate Offering: Pure voice related service and "bandwidth" are rapidly becoming commoditized and face significant price pressure. A strong third party billing strategy enables Operators to rapidly broaden and enhance their service offerings and value proposition to end consumers who are now demanding and willing to pay for a wide variety of additional services.
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"Through its industry-leading co-billing services, PaymentOne has enabled Qwest to provide its customers with added value and benefit through additional services customers can purchase and conveniently pay on their Qwest bill"
Vice President of Broadband Services Qwest CommunicationsRelated Resources:Get Analyst Report: Increasing Revenue Through Lower-Risk Payment Options   |
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