2003 Press Releases

NetLoveMatch.com Adds PaymentOne's Leading-Edge Technology to Dramatically Increase Customer Base

San Jose, CA — August 4, 2003 — PaymentOne SM, the leader in payment solutions and strategies for the Internet, today announced that NetLoveMatch.com, a leading singles online dating service, is now offering PaymentOne’s PhoneBill ™ payment option to drive new customer acquisition. PaymentOne’s PhoneBill ™ solution allows NetLoveMatch customers to subscribe to its services easier and quicker without exposing their credit cards to possible online theft. PhoneBill ™ now allows NetLoveMatch customers the convenience and security of billing services directly to their local telephone bill.

The power of PhoneBill ™ is its ability to reach a far greater percentage of U.S. households than other reliable forms of credit payments. PaymentOne achieves this coverage through established relationships and system interfaces with more than 1,400 local telephone companies across the United States. PhoneBill's ™ coverage far exceeds the number of U.S. households that own a major credit card which has made PhoneBill ™, the fastest growing payment option on the internet.

“In the highly competitive world of online matchmaking, gaining new customers can be a costly and difficult challenge for service providers such as NetLoveMatch,”said Don Teague, vice president of sales and marketing, PaymentOne. “With PaymentOne’s PhoneBill ™, NetLoveMatch can better capitalize on the marketing dollars it spends to bring customers to its site by being better equipped to turn prospects into paying customers.”

PaymentOne’s PhoneBill ™ platform will give NetLoveMatch a competitive advantage over its competition who only accepts credit cards for monthly subscriptions. In addition, NetLoveMatch has a broad-based affiliate network that includes a variety of online dating vehicles including ManhattanConnections.com, UKLoveMatch.com, BibleMatch.com, PersianConnections.com, JewishLoveMatch.com and GayLoveMatch.com.

“With such a diverse target market base, it is even more important to address critical e-payment challenges since online dating customers include a significant number of younger customers that may not have a credit card yet, creating a significant barrier to success for the organization,” said Jubin Pejman of NetLoveMatch. “The PhoneBill ™ PaymentOne solution for NetLoveMatch will remove these barriers and significantly reduce the friction in the buying process, creating a powerful, cost-effective weapon for accelerating customer acquisition.”

Finally, NetLoveMatch only needs to deal with one vendor since PaymentOne provides a complete single vendor solution, by offering a number of alternative payment platforms including account provisioning, rating, billing, collections, taxing, customizable invoicing, remittance processing, inquiry, cash management, reporting, and customer care - all at a fraction of the time and cost it usually takes to develop and maintain a payment infrastructure in-house.

Whether PhoneBill ™ is being used to better engage and retain customers or the entire menu of payment platforms and processes is being used, companies such as NetMatchLove can benefit from PaymentOne's superior PayConnect™, the open, secure system that acts as a gateway to PaymentOne's suite of payment platforms – PhoneBill ™, DirectPay, CreditCard, ACH, WebBill ®, Pre-Paid – and validation services. PayConnect enables the deployment of all PaymentOne payment options to end-users without the inconvenience and costs associated with multiple integrations. One integration provides access to validation services for PhoneBill ™, DirectPay, WebBill ®, CreditCard, ACH and Pre-Paid which is rapidly becoming the most in-demand payment service for the digital content industry.

By offering the right payment choices to consumers, service and content providers can truly optimize their business. Utilizing PhoneBill ™ allows PaymentOne’s clients to dramatically increase customer acquisition rates by at least 25 percent, grow revenues and optimize profit margins. A recent study commissioned by Javelin Research & Strategy, EContent Magazine and PaymentOne clearly demonstrates that digital online providers must make payment a strategic priority if they expect to fully monetize their sites and services. This research, along with other third-party studies, validates that PaymentOne’s technology is rapidly becoming the number one payment option when shopping online without credit cards.

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About NetLoveMatch.com

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